Flash sale — buy 1, get 1 free Free tracked UK delivery Rated 4.8 / 5 by our customers Cooling 3-ball steel roller Flash sale — buy 1, get 1 free Free tracked UK delivery Rated 4.8 / 5 by our customers Cooling 3-ball steel roller
Eye care, and nothing else

You slept. Your eyes say otherwise.

Puffy on waking, dry and crêpey by noon, concealer in the creases by 11 am. This eye cream applies through three cold steel balls that massage the puffiness down, then hyaluronic acid and retinol do the slow work. 10,000+ sold, 4.8 / 5 from 900+ reviews. Flash sale: buy one, get one free.

E01 Under-Eye Cream with Steel Roller — 20 g
Flash sale — buy 1, get 1 free Free tracked UK delivery Tracked delivery, 3–7 days 4.8 / 5 from 900+ ratings
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Three ways eyes look tired. One roller.

Morning puffiness, daytime dryness, lines over time. Cold steel, hyaluronic acid and retinol, one tube.

Mornings

Puffy on waking

Fluid settles under the eye overnight. Three cold steel balls and thirty seconds of rolling move it on, before your coffee is ready.

By noon

Dry, crêpey, concealer in the creases

Dehydrated skin creases and dulls. Hyaluronic acid and glycerin pull water back in, so concealer sits on top instead of sinking in.

Over the weeks

Fine lines and crow's feet

Retinol propionate, the ingredient family with the most evidence on lines, works night after night on the skin around the eyes.

E01 Under-Eye Cream with Steel Roller — 20 g
E01 · Anti-Wrinkle Eye Cream

Cold steel roller. Hyaluronic acid. Retinol.

Three cold steel balls take the morning puffiness down on contact. Hyaluronic acid and glycerin hydrate dry, crêpey under-eyes so concealer stops creasing. Retinol works on the look of fine lines, night after night. One 20 g tube, morning and night, about six weeks.

  • De-puffs on contact
  • Absorbs in a minute, sits under makeup
  • Rated 4.8 / 5 · 10,000+ sold
£39 £78 Flash sale — buy 1, get 1 free Shop the roller
What is inside

What is in the tube, and what each part does.

Six things that do the work, morning and night.

3

Cooling steel roller

Three steel balls cool and massage as you apply. Fridge it for an even colder start.

HA

Hyaluronic acid

For hydrated, smoother-looking under-eyes.

A

Retinol propionate

Helps improve the appearance of fine lines over time. Best used at night.

G

Glycerin

Helps keep the delicate eye area feeling soft and hydrated.

C

Centella asiatica

Helps keep the skin feeling calm and comfortable.

20

Grams per tube

A rice-grain amount per eye, morning and night — about six weeks.

Reviews

What buyers say.

4.8 ★★★★★ Based on 903 reviews
★★★★★ ✓ Verified

The roller is the highlight

The absolute highlight of this item is the applicator with three metallic spheres, which delivers a cold, incredibly relaxing massage first thing in the morning. This mechanical action helps de-puff the area and reduces under-eye bags almost instantly. The gel itself is lightweight, fast-absorbing, and offers decent, superficial hydration.

Aug 2026
★★★★★ ✓ Verified

Lightweight and refreshing

Lightweight and refreshing eye cream. The massager roller feels very good and helps reduce puffiness and bags. It moisturizes well and absorbs quickly.

Aug 2026
★★★★★ ✓ Verified

Third time ordering

This is not the first time I’ve bought this cream, probably the third time already! I really like it in the morning. It absorbs quickly and moisturizes the skin nicely.

July 2026
★★★★★ ✓ Verified

Keeps it in the fridge

A pleasant eye roller that isn’t sticky and gives enough moisture. For the best de-puffing effect, mine lives at the top of the fridge. I tolerate it very well and use it every day.

July 2026
★★★★★ ✓ Verified

Cool rollers, very moisturizing

Nice cool rollers. Very moisturizing. For dehydrated under-eye skin.

June 2026
★★★★★ ✓ Verified

Nothing to envy pricier ones

It’s the fourth one my husband bought, it works very well for him, there’s nothing to envy from other more expensive ones.

June 2026
★★★★★ ✓ Verified

Lasted over a month

The little roller balls are cool and soothing on skin. It absorbs easily and fairly quickly. Even using nightly, this product has lasted for over a month, with plenty remaining.

May 2026
Real buyers
Free tracked delivery
Full ingredients published
Our story

Eye care, and nothing else.

One part of the face, one product, done properly. That focus is the whole idea behind UNDRAE — and why 10,000+ people have already put it in their morning routine.

Read our story

Questions

Frequently asked questions.

How do I use it?

Morning and night on clean skin. Roll a rice-grain amount from the inner corner of the eye outwards, then a few light circles at the temple. Thirty seconds per eye.

Can it help with morning puffiness?

The cooling steel roller and gentle massage are designed to refresh the under-eye area and reduce the appearance of morning puffiness. Keep the tube in the fridge for an even colder start.

What about dark circles?

It depends on what causes them. Hydration can make the under-eye area look fresher and less dull, and retinol targets the appearance of fine lines over time. E01 is not designed to change underlying hollows or brown pigmentation.

Can I wear it under makeup?

Absolutely. It absorbs in about a minute and leaves no film, so concealer sits on top instead of creasing.

Is it suitable for sensitive skin?

It is light and fragrance-light, and most people tolerate it well. If your skin is reactive, patch test on the inner forearm for two nights first.

Can I use it during pregnancy or breastfeeding?

It contains a retinoid, so please check with your midwife or GP first.

How long does a tube last?

20 g, used morning and night, is about six weeks. That is why the bundles come with a free tube.

How fast is delivery?

Free tracked delivery to the UK in 3 to 7 days. VAT is included and there is nothing to pay at the door.

What if it is not for me?

You have 14 days to return unopened tubes for a full refund.

Flash sale

Buy one, get one free.

Every bundle ships with as many free tubes as you pay for: one tube becomes two, three become six. Keep the spare in the fridge. The offer ends at midnight.

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